Number of Positions : Male/Female – (1) Post
Job Category : Marketing and Public Relations Department
Working Hour : 09:00 AM to 05:00 PM
Off Day : Saturday & Sunday

JOB DESCRIPTION

Key Responsibilities

1. Strategic Planning

• Develop and execute marketing strategies aligned with the bank’s overall goals.
• Identify target markets, customer segments, and growth opportunities.
• Monitor industry trends and competitors to refine marketing plans.

2. Brand Management

• Oversee the development and maintenance of the bank’s brand identity.
• Ensure consistency in messaging across all marketing channels.
• Collaborate on creative campaigns to improve brand visibility and credibility.

3. Digital Marketing

• Manage digital platforms, including the bank’s website, social media, and email campaigns.
• Develop SEO strategies to improve online presence.
• Use analytics tools to track performance and adjust strategies.

4. Customer Acquisition and Retention

• Design campaigns to attract new customers while building loyalty among existing ones.
• Lead market research to understand customer needs and preferences.
• Collaborate with sales teams to optimize cross-functional initiatives.

5. Product Marketing

• Promote banking products and services effectively to various customer segments.
• Plan launches for new products, ensuring alignment with market demands.

6. Partnership Development

• Build partnerships with local businesses, organizations, and media.
• Collaborate with external agencies for advertising and promotional activities.

7. Reporting and Budget Management

• Monitor and manage the marketing budget effectively.
• Provide regular performance reports to senior management.
• Ensure campaigns are cost-effective and deliver measurable ROI.

Key Skills

1. Technical Skills

• Proficiency in digital marketing tools (Google Analytics, SEM tools, social media platforms).
• Knowledge of CRM software and data analytics for customer insights.
• Familiarity with financial services marketing and banking regulations in Myanmar.

2. Strategic Thinking

• Ability to develop long-term strategies while responding to immediate market changes.
• Strong decision-making skills based on market analysis and data.

3. Communication Skills

• Excellent written and verbal communication in both English and Myanmar.
• Strong interpersonal skills for team collaboration and customer interactions.

4. Leadership and Team Management

• Capability to lead and motivate a team of marketers.
• Experience in setting KPIs and ensuring team accountability.

5. Cultural Awareness

• Understanding of Myanmar’s local culture and consumer behavior.
• Sensitivity to the nuances of marketing in diverse regions of Myanmar.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 5-7 years of experience in marketing, preferably in the banking or financial sector.
• Proven experience in leading marketing campaigns with measurable success.

For more information, please contact to 01-8246594 (Extension: 1000) during office hour.
Interested candidate, please send an updated CV to career@mobmyanmar.com.
Only shortlisted candidates will be contacted. Thank you for your application.